Sainus Pharmaceuticals Private Limited at a glance:

The Sainus Pharmaceuticals Private Limited was born on 18^th of September, 2013. It is in fact an organization driven by quality and business nature and scope. The management of Sainus is constantly striving to offer the best possible working ambience for facilitating its employees deliver the best. In this way it can ensure effective performance of the available work force. Moreover, it aims in making the employees equipped with the latest skills and knowledge sets so that they can create a benchmark in the external business environment. Another purpose of this company is to make its customers satisfied and loyal on a long term basis. The eminent consultants of Sainus are consistently monitoring their teams to accomplish the desired aims and objectives along with lowering the gaps between the proposed and the actual results. Last but not the least, Sainus company believes in research and development for delivering the best possible products and services at affordable prices.

Caring for Life at Sainus:

The caring aspect is being carried out by Sainus from a humane point of view. The poor state of the medical infrastructure has compelled Sainus to come up with effective measures to develop this module to make the middle class people feel safe and secured. The medical hospitals or treatment centres that belong to the government cannot be relied upon fully due to its inferior facilities and support teams. In some states the private players face stiff rejection from entering due to political or regulatory measures. In some there are issues regarding private hospitals and nursing homes operating for profit motives mainly. So, in order to avoid all these obstacles and hassles Sainus has decided to come in the fore front with ideas for doing good to the society. This apart, it also functions with the sole idea to provide quality medical aids and assistance by interacting with doctors, medical stores, hospitals etc.

Code of Conduct:

Code of Conduct is key for an organization’s growth and development. It is actually a tool through which the employer can be able to keep a track on the status of its employees. It greatly helps in developing favourable relationship between the employees and the management. The performance of the employees gets connected with the desired aims and purpose of the management through the Code of Conduct. It actually gives an idea about how and why the employees should behave in a specific manner for making the desired results met. Some salient features of the Code of Conduct at Sainus are as follows:

1.     To ensure timely retention and development of the employees by following quality training and development initiatives.

2.     To allocate the available resources in an optimum way for achieving overall growth and expansion.

3.     To identify the core potentialities of the employees so that able and competent persons can get promoted to places of power and position.

4.     To encourage working in diverse teams and groups for gaining cross cultural effectiveness.

5.     To ensure proper engagement of the employees by following techniques like job rotation, job enrichment, job enlargement and succession planning.

6.     To motivate and encourage employees by facilitating them in times of need so that they can act independently to formulate business strategies.

7.     To act as a change agent so that the working techniques can be improved by incorporating the prevalent techniques.

Business Conduct and Ethics:

Business conduct and Ethics are considered to be the two sides of the same coin. The business conducts help in maintaining the ethics regarding utilization of the financial resources received from the shareholders. Corporate Citizenship, Conflicts of Interest, Use of Electronic Systems, Employment, Doing Business Globally etc. are some ethical considerations that have helped Sainus to reach its current status. Lack of business conducts and ethics can hamper the brand image and can result in creating a negative impression in the minds of the customers throughout. The integrity of the business has been successful in establishing a position so that the customers can associate themselves with the company’s products. The work culture at Sainus is another important aspect that reflects the intention of the employees in achieving the proposed results within a definite time period. The customers are identified in a planned manner so that the message of the company’s business can reach them properly and can be spread by word of mouth publicity.

Ethical Sales and Marketing:

The practice of Ethical Sales and Marketing is very crucial in enabling an organization grow by leaps and bounds. At Sainus the main focus is to educate the patients who visit various treatment centres and hospitals to receive quality medical guidance and care. Sainus believes that the patients solely depend upon the doctors and the pharmacists to avail medicines and treatments. So it has decided to intervene for making both doctors and patients know the proper usages of the prescribed medicines. The marketing and the communication approaches of the company have been of a high standard so that the medical care can be improved for treating even the rarest of diseases. Lastly, Sainus has also decided to train the healthcare professionals so that the overall quality can be increased and the brand value can be attained. The ethical aspects from business point of view greatly contribute in creating a benchmark along with gaining a good market status.

Global Business:

Sainus firmly believes that in the current time of tough competition, globalization is the only thing constant. In order to keep pace with the global brands, Sainus has to identify and know about the supreme practices and trends in this field. The clinical research of this company should be in accordance with the international standards like the Nuremberg Code, the Belmont Report, the International Conference of Harmonization, Good Clinical Practice etc. Sainus has made it a point to make the medical communications scientifically accurate. Promoting or distributing off label uses of medicines is being seriously dealt with. The safety profile of the medicines are to be analysed before introducing them to the target markets. At Sainus the information of the patients are put into confidence to prevent any types of misuse. The aspect of global business will enhance the popularity of the brand Sainus. Moreover, it will help in gaining the acceptance of the company in the domain of healthcare across the globe.

Importance of working with healthcare professionals:

Sainus has been firm in working with close coordination with renowned doctors and other healthcare professionals to obtain real time information in offering quality medical services. Given below are some benefits of working with professionals in the healthcare domain:

Research and Development: This is an important ingredient that helps in developing treatment types for patients. Apart from this it also contributes in knowing the international practices in studying and discovering new medicinal values and utilities to enable patients live healthy and fit.

Professional Advising: The professional advice and guidance are key factors in maintaining consistency and up gradation in the products and services that Sainus offers.

Expert-led forums: This initiative has helped this organization to grow steadily by educating the associated people about the recent developments and growth in the medical field. In this regard the company arranges seminars and symposiums where the noted doctors are invited to share their experiences and knowledge for further acceleration and uplift.

In office information exchange: The exchange of information is very important to retain the market position and to gain a competitive advantage. Through this method the sales force of the company encourages feedback and discussion about the demands and requirements of the medicines in the external market. Also engaging in such talks will facilitate them to know the potential markets.

Protecting the environment:

Sainus is focusing on its way to complete the Green Journey. It means that this company is integrating the point of environmental sustainability with the supplier and the business network. Sainus is actually based on the foundation of effective initiatives and developmental programs. As a result, of this it can apply unique approaches to manage water resources, develop product stewardship and impact on climate changes. The long standing commitment of Sainus is towards ensuring the health and safety of its employees, safeguarding the communities and the environment for availing overall market reputation and employee satisfaction. In other words, it can be said that the responsibility of the product life cycle from the discovery till the disposal is being taken by Sainus.

Pharmaceuticals in the Environment:

The environmental hazards caused by the pharmaceutical companies has become a serious concern in the present day. Especially the chemical discharges are largely polluting the air and the water. Sainus has come forward in this regard to check this pollution growth. This company has played a key role in making detailed waste water assessments for quality environmental management. The handling of materials and cleaning of production equipment is being given due attention. This apart, this company engages its stakeholders, regulatory agencies, scientific communities, and other NGO’s to further the knowledge and practice of PIE. Knowing the potential impacts associated with PIE, contribution to scientific policy developments, ensuring usages and disposal of medicines that do not affect the health or environment adversely are some measures that Sainus follows in this regard.

Workplace Responsibility:

Workplace responsibilities combine both internal and external aspects. The internal aspects include knowing the expectations of the employees, employer, colleagues, business partners and others. On the other hand, the external components cover regulators, physicians, patients, investors and communities where we live and operate. The management of Sainus constantly tries to update and review the procedures and policies to keep pace with the changing market dynamics. Maintaining Unity in Diversity has been the motto of this company. The policies of Corporate Responsibility at Sainus pertain to sales and marketing practices, clinical trials and researches, business conducts, and political contributions. The top management plays a pivotal role in developing a feeling of oneness among the employees so that they can work collectively in meeting the organizational aims and objectives. Employee empowerment and responsibilities are being given equally at Sainus. As a result, the work force has the ability to perform individually for delivering the proposed results.

Partnering at Sainus:

Sainus has got global aspirations to establish itself as a pharmaceutical brand. It is of the opinion that a SWOT analysis would help to identify the potential areas and to reduce the chances of failures in anticipating the market requirements and demands. The main importance of partnering for Sainus is to ensure proper distribution and marketing of its varied product line. It believes that the skills of sales and marketing needs to be heightened to establish the presence worldwide. For this purpose, Sainus emphasizes partnership with like-minded companies- big or small. The business ethics of this organization has contributed significantly in developing the markets and making them aware about the growth and importance of pharmaceutical industry. Sainus is interested to go for alliances with other established firms in this field to explore the opportunities and to offer the people a platform to live and stay fit and healthy.

Corporate Governance:

The conceptual framework of Sainus has helped it to operate in a cost effective manner providing quality medical guidance and consultation to those who want to live a healthy life. It includes risk management and ensuring rigorous compliance for strategic decision making that should be transparent and sound. The corporate values should be in accordance with the mode of business operations for creating a benchmark in the external ambience. The accounting and the financial functions are performed by esteemed and eligible professionals for creating opportunities to diversify and expand. The Board of Directors take all the crucial decisions unanimously for meeting the overall business expectations. The top management is constantly engaged in talks with other eminent professionals from this industry to incorporate the best practices possible for obtaining swift and flexible responses. The audit function of Sainus is being done systematically to minimize financial discrepancies along with ensuring optimum allocation of the available resources.

Employee Empowerment and Engagement:

From its beginning, Sainus is actively focused in developing its existing employees and their effective utilization. It has designed a systematic distribution and supplying channel for timely despatching and receiving of materials and products. In doing so, it has to monitor the performances of its work force spread in different parts of the country. This it becomes easier for Sainus to identify the able and the competent candidates who can be given more responsibilities for enhancing the brand image of the company. In this way the employees will get motivated to learn and contribute. On the other hand, the management will also feel confident in accepting crucial and challenging tasks for establishing the brand value in the fierce competitive market scenario. However, it is needless to say that timely empowerment and engagement of the employee will help in their retention and growth. The management of this organization is keen in maintaining quality employees who can act independently and can create teams to achieve collective goals and objectives.

Leadership and Management:

Both leadership and management are two sides of the same coin. Sainus within a short time span has been able to develop able leaders and managers for developing concrete and definite action plans. The leaders and the managers play an important role in making the sales force train and develop with the requisite skills so that they can enhance and satisfy their customers. The market requirements can be assessed efficiently as the leaders create diverse teams for meeting the targets. Not only that, they also help in following techniques like succession planning, job rotation so that all the staffs can get good exposure in learning and contributing towards organizational expansion and reputation. This apart, the employees by working under true leaders and managers at Sainus have become intelligent enough to assess the external trends in the pharmaceutical industry.